The massive Straits City master planned development continues to take shape after STC Property Management and IHG Hotels & Resorts unveiled details of their partnership for the project’s flagship hotel. Crowne Plaza Penang Butterworth Straits City will cater to all types of travelers and be integrated fully into the surrounding area.
“Upon completion, Straits City will help elevate Butterworth Penang as the future city, comprising an integrated mix of residential, retail, offices and commercial components. We are confident that the partnership with IHG will bring our vision of developing Straits City into a world-class work-live-play destination to life,” Eric Teng, CEO of Straits Developments, explained.
Crowne Plaza Penang Butterworth Straits City will be the first Crowne Plaza Hotels & Resorts in Penang and have a total of 343 rooms. Among the property’s highlights will be views of the Straits of Penang with the popular Georgetown just over the horizon. The hotel is one of ten IHG plans to open in Malaysia over the next few years.
“We are delighted to partner with STC Property Management to debut the Crowne Plaza brand to Butterworth Penang, and in Butterworth’s scenic coastal area that is undergoing transformation to become the new residential and commercial hub of Penang,” Rajit Sukumaran, Managing Director, South East Asia and Korea, IHG, stated. “This signing underscores IHG’s commitment to further expand its footprint across Malaysia and grow its portfolio in strategic destinations.”
Straits City is a sustainable, high-end mixed-use development located along the waterfront of Butterworth and across from Georgetown. Developer STC Property Management has worked to incorporate green technologies in the project that will contain commercial, retail and residential spaces in addition to Crowne Plaza Penang Butterworth Straits City. It is a five-minute drive to Penang Sentral while also offering easy access to major roads and highways.