There is no bigger trend in Thailand real estate at the moment than hotel-branded residences. The reason for this is quite simple. People love having hotel-quality service and amenities at their home. It is a sublime experience that makes life more convenient and enjoyable.
But the proliferation of hotel-branded residences in Thailand is not new. In fact, there were a limited number of developments launched earlier in the decade connected to 5-star hotels in Bangkok. However, this was before the hotel-branded residences boom. Many of these residential projects offer the exact same benefits as newer ones, including being built by the same developer to exacting specifications, but simply lack the branding of their contemporaries.
So, what’s the difference? Apart from having a different name from the hotel they’re connected with, the experience is nearly identical. You’ll get the same home quality and access to resort amenities as you would have at a hotel-branded development. In fact, the only real difference is price.
Perhaps the best example of this is the Sathorn Heritage Residences. The high-rise condominium is connected to the luxurious Anantara Sathorn Bangkok with the 5-star hotel and residences seamlessly interwoven. Those living at the Sathorn Heritage Residences have access to the hotel’s outdoor swimming pool, the signature Anantara Spa and outdoor tennis courts in addition to a private, resident’s only gym.
The best aspect of this is that accessing these outstanding amenities doesn’t require you to switch elevators or traverse an elaborate maze to reach your destination. That’s because the elevator at Sathorn Heritage Residences offers direct access to the hotel facilities.
Residents of Sathorn Heritage Residences can actually enter through the hotel lobby or via a private entrance exclusively for those living here. And should you want to indulge in any of Anantara Sathorn Bangkok’s highly-regarded dining options, including the very popular ZOOM Sky Bar & Restaurant that offers panoramic, rooftop views of Bangkok, they are all at your fingertips.
While the Sathorn Heritage Residences may not share the Anantara name, it is very much a part of the Anantara Sathorn Bangkok. From direct access to the hotel’s amenities to the ambiance of luxury that surrounds the entire property, living here guarantees you can enjoy the 5-star hotel residential experience. Best of all, it’s available for a fraction of the price.
Unmatched quality, unbeatable price
As mentioned previous, units in a majority of hotel-branded developments are being offered at premium prices. While the selling price depends on location, size and the hotel-brand associated with the project, you would be looking at paying anywhere from THB20 million to THB50+ million for a unit in one of these developments.
On the other hand, a 66 square metre residence in Sathorn Heritage Residences was recently placed on the market for only THB8.9 million. The fully-furnished home has been stylishly decorated to match the 5-star style of the development. The sleek furnishings are brand new and look stunning.
What’s more, the one-bedroom unit is equipped with name-brand appliances and electronics. From curved televisions in the living and bedroom to a large refrigerator and a Nespresso machine, no expense has been spared in the name of convenience. Speaking of convenience, there is quite a bit found throughout the residence with a large storage space, washing machine and lots of cabinet and shelf space available.
There is also a bathtub in the spacious bathroom adding to that 5-star resort feeling. Finally, there is no better feeling than coming home at the end of the day and stepping out onto one of the two balconies in the residence and enjoying an unobstructed view of Bangkok from the 21st floor.
Central Bangkok at your doorstep
Sathorn Heritage Residences is set back from Naradhiwat Rajanagarindra Road in Bangkok’s central business district allowing for both privacy and connectivity. At the front of the complex is a commercial and retail space currently being redeveloped. While tenants have yet to be confirmed, it is likely to feature a mix of shops, food and beverage options and a supermarket in as well as offices.
Of course, the most important question for many people is transportation. The closest mass transit station is BTS Chong Nonsi, part of the BTS Green Line, and can be reached in ten minutes on foot. The Green Line, which is split into two distinct sections that connect at Siam, stops at several of Bangkok’s most important destinations including Silom, Asoke and Lat Phrao.
However, an exciting new transportation project was recently announced by the Bangkok city government that would make travelling the city even easier. The proposed MRT Grey Line would run parallel with Naradhiwat Rajanagarindra Road with a station slated for just in front of the Sathorn Heritage Residences. The Grey Line would run from Lumphini Park to Tha Phra on the other side of the Chao Phraya River
It would replace the current Bus Rapid Transit (BRT) system with a monorail structure. Both the Ministry of Transport and Office of Transport and Traffic Policy and Planning already support the plan. While a lot of work is needed, officials have expressed optimism that the Grey Line could be operational as soon as 2023.
Turning our focus to the local neighbourhood, a unique blend of popular spots can be found nearby. For example, Sarah Jane’s is a short-walk away. The authentic Thai restaurant has been serving guests for more than 30 years and has a reputation for being one of the city’s best-kept culinary secrets. A little beyond that is EmSpace, a diverse shopping centre with several superb eateries and an international supermarket.
Finally, Bangkok’s business hub is a short stroll down the street. The offices of several multinational corporations can be found along Sathorn Road which is a little more than a five minute walk from Sathorn Heritage Residences. PwC, Nike, the Bank of China and Nikon are just a few major businesses based in this part of the city.
Sathorn property market update
According to Colliers International Thailand, there were 8,002 condominium units launched along Sathorn Road from 2003 to 2018. Of this total, the consultancy notes that nearly 95 percent were successfully sold. At the moment, the average condominium price on Sathorn Road is THB250,000 per square metre.
This is the going rate at many newer luxury condominium developments around Sathorn. Meanwhile, the one-bedroom residence available in Sathorn Heritage Residences is THB8.9 million, or roughly THB134,848 per square metre, and is just a five-minute walk away. That alone makes this residence a great value.
We haven’t even factored in the hotel-branded residence premium you would pay on top of the price of a luxury condominium unit. A great example of this can be seen when you compare the home in Sathorn Heritage Residences with a similar-sized unit in the Banyan Tree Residences Riverside Bangkok. Now the location is different, but the Anantara and Banyan Tree brands are similar in terms of stature with both properties providing similar amenities. The main difference is that the latter has a few premium services, such as housekeeping, that residents can use for an additional fee.
Yet a one-bedroom unit in the Banyan Tree Residences Riverside Bangkok is going for THB22.9 million and the one-bedroom residence in Sathorn Heritage Residences is available for THB8.9 million. The 5-star amenities, the quality of furnishings and electronics and access to areas such as the spa are all the same. And it could be argued that the location of Sathorn is far more stable since there will always be a demand for property in and around Bangkok’s business district.
Nexus Property Marketing found that condominium prices in the Sathorn area increased by 37 percent between 2014 and 2018. Looking ahead, the construction of the Grey Line will boost property values in this part of Bangkok while demand for condominium units here remains relatively strong.
A Bangkok home like no other
This stunning Bangkok home at Sathorn Heritage Residences is perfect for those in search of an exclusive, 5-star hotel residential experience for a more reasonable price. While you don’t get the name brand attached to your building, you receive just about everything else. The smartly decorated and fitted home features a range of conveniences ensuring you can enjoy the luxury lifestyle without the guilt of paying a premium for the name.
And when you factor in the outstanding location that puts you a short-walk away from the central business district, savvy buyers will need to act quickly to secure this residence. Booking a viewing this month is strongly advised in order to see this special property in person.