The newly rebranded residential arm of Frasers Property Thailand announces big plans

Frasers Property Thailand Management team
Frasers Property Home Chief Executive Saenphin Sukhee (far right) with the Frasers Property Thailand Management team

The newly christened Frasers Property Thailand recently unveiled its plans for 2021 with the homebuilder wanting to launch at least 27 new residential projects worth THB35 billion. The firm was formerly known as Golden Land but was rebranded to Frasers Property Home as part of a larger reorganization at Frasers Property Thailand.

Golden Land had focused exclusively on housing, but upcoming launches under the new brand will also include luxury condos, a first for the group. The developer hopes diversifying its product offerings will allow it to overcome the uncertainty surrounding the property market in Thailand.

“The economy and property market will improve next year despite the uncertainty of the pandemic and the political situation. Market competition and household debt will remain high,” Frasers Property Home Chief Executive Saenphin Sukhee told the Bangkok Post. “Condos aimed at foreign buyers will have more potential, stimulated by the longer-term visa the government is offering.”

Frasers Property Home is still finalizing plans for its first condo launch which is expected to take place towards the end of next year. No location was given, and the developer is scouting locations.

There are also plans for the firm to launch two luxury, single detached housing projects in inner-city locations with Vibhavadi Rangsit, Rama IX and Sathu Pradit all mooted. Several townhouse and semi-detached housing projects will be unveiled by Frasers Property Home next year.

Frasers Property Thailand celebrated for The PARQ

Looking beyond the residential property segment, Frasers Property Thailand was recognized at the Dot Property Thailand Awards 2020 with the Special Recognition Award for Green Innovation for The PARQ.

The revolutionary commercial space is the only office project in Thailand on track to receive both WELL and LEED certification. It also boasts a wide array of innovations that reduce the development’s footprint.

“The Special Recognition Award for Green Innovation is a validation of our vision brought to life – to become Thailand’s leader in Green Innovation and Sustainability. Today, The PARQ is on track to become Thailand’s first LEED and WELL certified commercial building through the successful collaborative development efforts of both TCC Assets and Frasers Property,” Khun Kamolnai Chaixanien, Director at Kasemsubsiri, proclaimed. “We are humbled by this recognition and look forward to continue to raise the standards of Green Innovation and Sustainability in Thailand and beyond.”